The Enterprise Program is pleased to offer a new Enterprise Professional Development module which can be applied toward the Enterprise Minor or Concentration:

ENG3990, Section 01 - Personal Brand Management (CRN 14083)
Instructor - Hajj E. Flemings, Personal Brand Management Strategist
Day/Time - Class is tentatively scheduled to meet on January 21st and 22nd (9am-1pm), and February 25th and 26th (9am-1pm) with two additional podcasts.

Course Description -
This course is designed for those who are ready to distinguish themselves in the class room, in the workplace, and in life. It teaches the principles of personal brand management that athletes, entertainers, successful companies, and successful business leaders have employed for years. Course work involves a dynamic, challenging, modern learning atmosphere utilizing podcast, personal application exercises, partner exercises and group activities. It is intended to develop the entrepreneurial spirit while cultivating integrity-based leadership skills and enabling students to distinguish and package their skills and abilities in a professional manner. The brand YU life philosophy focuses on planning, time-management, interpersonal skills, communication and mission statement development.

Instructor Bio -
Hajj E. Fleming is a dynamic, energetic speaker that connects with his audience to inspire and challenge them to reach their hidden potential. Hajj, a former collegiate basketball player, accomplished his lifelong dream of designing footwear with his design of the equator cross-trainer sneaker for Mavada Footwear. He graduated from Michigan Technological University with a B.S. in Mechanical Engineering and later attained his MBA from Lawrence Technological University.

Hajj works at Ford Motor Company as a Quality Engineer. With a wealth of experience in product development and account management through New Balance, DaimlerChrysler and Ford, Hajj has translated his experiences into greater business opportunities and has started two companies - Broken Chains Design Group, Inc. and Brand YU Life. Hajj currently travels as a motivational speaker and conducts seminars and workshops, speaking to organizations on personal brand management, leadership and success. His passion is to enable people, businesses, and brands to create their signature.

Preliminary syllabus: http://www.enterprise.mtu.edu/files/eng_3990.pdf

Program Director Mary Raber and the Aqua Terra Tech Enterprise participated in the YES! Expo 2005, where over 16,000 Michigan students attend exhibits, demonstrations, and learn about opportunities in science and engineering education -- including the Enterprise Program.